It’s Late and You’ve Got the Munchies. Lyft and Taco Bell Have an Idea.

Taco Bell has, quite literally, found a new marketing vehicle, and its name is Lyft. The fast-food chain is beginning a venture with the ride-sharing company this week that will allow Lyft passengers to request rides that incorporate a stop at a Taco Bell drive-through between 9 p.m. and 2 a.m.

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