One of the world’s biggest advertising companies has placed a top executive on leave over dismissive comments he made about gender diversity in the advertising industry.
How many times have you been in your car with your radio on, gotten out, and hours later, had some jingle playing in your head? This, my friends, is good advertising. That jingle was so catchy that hours after you had been exposed to it, it still lingered. The same can be said of ad slogans.
HERSHEY, Pa. — One toasty afternoon in mid-July, four 10-year-old boys gave a tour of their home at the Milton Hershey School, a boarding school for at-risk children and one of many gifts bequeathed by the chocolate magnate to the community that bears his name.
Verizon Communications’ $4.83 billion acquisition of Yahoo has the technology cognoscenti scratching their heads. What does Verizon, the country’s biggest wireless company, see in an internet also-ran? And there are reasons to think history might repeat itself.